In recent years alphabet creams have appeared BB and CC formulations that promise to even out skin tone and provide long lasting coverage that will also illuminate and hydrate. Foundation make up has evolved to encompass several formulations and there is a foundation that will suit all skin types and preferences. Modern foundations are light and easy to apply, but the ethos of Pan Cake remains to this day. This was one of the most successful launches of all time. Pan Cake was originally developed for use in films, but because it was so loved by the actresses, the demand to make it available for women everywhere was overwhelming and a new type of make up was born. Foundation make up has come a long way since Max Factor first developed his Pan Cake, the first ever commercially available face foundation.
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June 2023
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